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The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.
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Hospitality and Travel Marketing, Alastair M. Morrison
- Language
- Released
- 2022
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- Title
- Hospitality and Travel Marketing
- Language
- English
- Authors
- Alastair M. Morrison
- Publisher
- Taylor & Francis Ltd
- Publisher
- 2022
- Format
- Paperback
- Pages
- 638
- ISBN13
- 9781032274133
- Category
- Sport
- Description
- The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.