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Hospitality and Travel Marketing

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638 pages

More about the book

The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.

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ISBN
9781032274133

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Book variant

2022, paperback

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