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ORGANIZATIONAL DEVELOPMENT

Authors

Derese Alehegn

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Pages: 372 pages
Reading time: 14 hours

Business and Economics

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The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.

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ORGANIZATIONAL DEVELOPMENT, Derese Alehegn

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Released: 2022
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Title: ORGANIZATIONAL DEVELOPMENT
Subtitle: DE
Language: English
Authors: Derese Alehegn
Publisher: LAP LAMBERT Academic Publishing
Released: 2022
Format: Paperback
Pages: 372
ISBN13: 9786202681582
Tags: Business and Economics
Description: The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.