The Human Side of Innovation

Focusing on a human-centric approach to design, Mauro Porcini emphasizes that true innovation stems from empathy and a deep understanding of human needs. Blending memoir with a manifesto, he explores the qualities of 'unicorns'—passionate individuals who prioritize meaningful solutions over mere profits. Through his experiences at 3M and Pepsi, Porcini illustrates how fostering kindness, curiosity, and optimism in teams can lead to groundbreaking innovations. This book serves as a guide for modern innovators aiming to create lasting personal and social value.