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The book explores the concept of "happy eating" by examining food addiction behaviors and characteristics in both historical and contemporary advertisements for ultra-processed foods. Utilizing thematic analysis, it delves into how these advertisements promote unhealthy eating habits, highlighting the connection between marketing strategies and food addiction.
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"Happy Eating" and Food Addiction in American Advertising, Debbie Danowski
- Language
- Released
- 2023
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- (Hardcover)
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