Culture and consumption

More about the book

This book compiles innovative work bridging anthropology and consumer behavior. It offers a fascinating and ambitious exploration of consumerism, presenting an anthropological perspective that is rich in original thought. The author provocatively positions consumerism at the center of Western society, providing a stimulating addition to the understanding of culture and consumption. The synthesis of anthropological and consumer studies offers historians fresh ideas and methods for their research. The volume delivers a much-needed cultural interpretation of consumption, aiming to balance the cognitive and social psychological focus prevalent in consumer research and encouraging more comprehensive investigations into consumer behavior. With broad scope, enthusiasm, and imagination, it significantly contributes to the literature on consumption history, consumer behavior, and American material culture. This definitive exploration utilizes a wide range of literature, presenting a fine synthesis of a new interdisciplinary approach to understanding consumption behaviors, to which folklorists can also contribute. Overall, it provides refreshing insights into the interplay of culture and consumer behavior, reshaping our understanding of ourselves and society.