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Pages
560 pages
Reading time
20 hours

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The fifth edition offers an engaging exploration of marketing, featuring vibrant case studies and interactive links that deepen understanding of key concepts. It emphasizes the application of theory to real-world scenarios, making the content relatable and practical for students.

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Marketing, Rosalind Masterson, Nichola Phillips, David Pickton

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Released
2022
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(Hardcover)
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