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Parameters
- 560 pages
- 20 hours of reading
More about the book
The fifth edition offers an engaging exploration of marketing, featuring vibrant case studies and interactive links that deepen understanding of key concepts. It emphasizes the application of theory to real-world scenarios, making the content relatable and practical for students.
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Marketing, Rosalind Masterson, Nichola Phillips, David Pickton
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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