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Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.
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Integrated Marketing Communication, Manish Sharma
- Language
- Released
- 2023
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- (Paperback)
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