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More about the book
Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.
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Integrated Marketing Communication, Manish Sharma
- Language
- Released
- 2023
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- Title
- Integrated Marketing Communication
- Language
- English
- Authors
- Manish Sharma
- Publisher
- MEEM PUBLISHERS
- Publisher
- 2023
- Format
- Paperback
- Pages
- 222
- ISBN13
- 9781841802008
- Category
- Business and Economics
- Description
- Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.