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Exploring the intricacies of public opinion, a prominent pollster shares insights from four decades of political races. Through true stories, the book highlights both the effective and ineffective uses of polling, offering readers a nuanced understanding of how polls can shape perceptions and influence outcomes. Zogby's expertise sheds light on the complexities of interpreting polling data in the political landscape.
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Beyond the Horse Race, John Zogby
- Language
- Released
- 2024
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- (Hardcover)
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