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Focusing on management, strategy, marketing, and finance, this textbook provides a thorough understanding of the sport industry. It emphasizes decision-making and key concepts, ensuring that students can translate theory into practical applications. This new edition enhances the learning experience with updated content relevant to current industry practices.
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Sports Business Management, George Foster, Norm O'Reilly, Antonio Davila
- Language
- Released
- 2020
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- (Paperback)
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