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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
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Introduction to marketing : theory and practice, Adrian Palmer
- Language
- Released
- 2004
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- (Paperback)
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- Language
- English
- Authors
- Adrian Palmer
- Publisher
- Oxford University Press
- Released
- 2004
- Format
- Paperback
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Series
- Rating
- 4 out of 5
- Description
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.