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Innovation is highlighted as essential for organic growth and enhancing brand value in this insightful guide. Fons Trompenaars and Peter Woolliams leverage extensive market research to present practical strategies tailored for companies of various sizes. Their approach aims to empower businesses to foster a culture of innovation, ensuring sustainable development and competitive advantage in the marketplace.
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New Approaches to Creating a Culture of Innovation, Fons Trompenaars, Peter Woolliams
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- Released
- 2025
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- (Paperback)
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