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AIDA copywriting is a proven technique utilized by marketers to effectively structure messages for maximum audience impact and response. This method helps copywriters, often unknowingly, create compelling content that captures attention, generates interest, fosters desire, and prompts action. The book explores the nuances of the AIDA formula and its practical applications in modern advertising.
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AIDA Copywriting for Beginners, Amanda Symonds
- Language
- Released
- 2022
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- (Paperback)
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