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This book delves into the complexities of managing marketing and R&D in international business contexts. It provides insights into organizational structure, sourcing, supply chain management, information systems, emerging technologies, and human resources, highlighting the variations in strategies across global, regional, and domestic markets. The exploration of these challenges offers valuable perspectives for businesses navigating the intricacies of international operations.
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Global Business: Management, Leslie Willcocks
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- Released
- 2021
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- (Paperback)
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