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Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.
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Brand Story, Bruce Miller
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Story
- Subtitle
- How to Launch Your Shoestring Startup Like a National Brand
- Language
- English
- Authors
- Bruce Miller
- Publisher
- Miller eMedia
- Released
- 2020
- Format
- Paperback
- Pages
- 246
- ISBN13
- 9780998313832
- Series
- Tags
- Old adverts
- Description
- Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.