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- 192 pages
- 7 hours of reading
More about the book
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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A designer's research manual : succeed in design by knowing your clients and what they really need, Kenneth Visocky O. Grady, Jennifer Visocky O. Grady
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- A designer's research manual : succeed in design by knowing your clients and what they really need
- Language
- English
- Publisher
- Rockport
- Released
- 2009
- Format
- Paperback
- Pages
- 192
- ISBN10
- 1592535577
- ISBN13
- 9781592535576
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, References & Manuals, Design, Marketing & Sales, Research
- Rating
- 3.95 out of 5
- Description
- Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.