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Focusing on the shift from traditional marketing strategies to relationship marketing, this book emphasizes the importance of fostering long-term, profitable connections with targeted customers. It explores how businesses can create stakeholder value by prioritizing relationships over mere market share, offering insights into effective marketing practices that enhance customer loyalty and engagement.
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Relationship Marketing, Martin Christopher, Adrian Payne, David Ballantyne
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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