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Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.
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Relationship Marketing, Martin Christopher, Adrian Payne, David Ballantyne
- Language
- Released
- 2002
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- (Paperback)
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