The book is currently out of stock
More about the book
Programmatic advertising utilizes automated technology and algorithms to facilitate real-time buying and selling of ad space, offering a more efficient, data-driven approach compared to traditional methods. It allows advertisers to target specific audiences based on demographics and online behavior, optimizing campaigns in real-time to enhance performance. This method provides transparency and control for both advertisers and publishers, while also introducing new ad formats across various channels. However, challenges like ad fraud and privacy concerns necessitate ongoing industry collaboration to maintain ethical standards.
Book purchase
The Power of Programmatic, Stephanie
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Power of Programmatic
- Subtitle
- Unlocking Advertising Potential
- Language
- English
- Authors
- Stephanie
- Publisher
- Independent
- Released
- 2023
- Format
- Paperback
- Pages
- 124
- ISBN13
- 9798869042231
- Category
- Old adverts
- Description
- Programmatic advertising utilizes automated technology and algorithms to facilitate real-time buying and selling of ad space, offering a more efficient, data-driven approach compared to traditional methods. It allows advertisers to target specific audiences based on demographics and online behavior, optimizing campaigns in real-time to enhance performance. This method provides transparency and control for both advertisers and publishers, while also introducing new ad formats across various channels. However, challenges like ad fraud and privacy concerns necessitate ongoing industry collaboration to maintain ethical standards.