The book is currently out of stock
The Roots and Uses of Marketing Knowledge
A Critical Inquiry into the Theory and Practice of Marketing
Authors
More about the book
Examining the disconnect between marketing theory and practice, this book critiques how theories are often created in isolation, neglecting the diverse realities of marketing applications. It explores the historical roots of marketing knowledge, emphasizing the need for a collaborative approach to better align theoretical frameworks with practical experiences. By addressing these gaps, the author aims to enhance understanding and effectiveness in the field of marketing.
Book purchase
The Roots and Uses of Marketing Knowledge, Terry Smith
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Roots and Uses of Marketing Knowledge
- Subtitle
- A Critical Inquiry into the Theory and Practice of Marketing
- Language
- English
- Authors
- Terry Smith
- Publisher
- De Gruyter
- Released
- 2020
- Format
- Hardcover
- Pages
- 236
- ISBN13
- 9783110631142
- Category
- Business and Economics
- Description
- Examining the disconnect between marketing theory and practice, this book critiques how theories are often created in isolation, neglecting the diverse realities of marketing applications. It explores the historical roots of marketing knowledge, emphasizing the need for a collaborative approach to better align theoretical frameworks with practical experiences. By addressing these gaps, the author aims to enhance understanding and effectiveness in the field of marketing.