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Focusing on the intersection of pharmaceuticals and marketing, this collection of short stories explores the development and promotion of significant medical brands. It highlights the intricate relationships between drug companies, regulatory bodies, and healthcare professionals, showcasing innovative fundraising campaigns and the creative inspirations behind new drugs. Each tale concludes with a valuable 'moral,' offering insights and strategies that can inspire marketers across various industries, making it both informative and practical for readers.
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Just What the Doctor Ordered, Giles Lury
- Language
- Released
- 2023
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- (Paperback)
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