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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

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  • 232 pages
  • 9 hours of reading

More about the book

Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.

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Rethinking Business Anthropology, Alf H. Walle

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Released
2024
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