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Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.
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The Great Manitou, Abdoul Hamid Derra
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Great Manitou
- Subtitle
- The Back Office of Brand Communication
- Language
- English
- Authors
- Abdoul Hamid Derra
- Publisher
- Our Knowledge Publishing
- Released
- 2023
- Format
- Paperback
- Pages
- 204
- ISBN13
- 9786205920596
- Series
- Description
- Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.