Wanghong as Social Media Entertainment in China

Exploring the phenomenon of wanghong, this book delves into the role of Chinese social media influencers and their impact on online communities. It examines the intricate media ecology shaped by platforms such as Weibo and Douyin, highlighting the cultural and commercial significance of these creators. By contrasting wanghong with Western social media dynamics, it addresses the evolving policies, labor practices, and content creation within this unique landscape, while also discussing the implications of platform nationalism in the face of global competition.