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Focusing on the management of innovation processes, this book emphasizes the necessity for organizations to adapt in the global marketplace. It outlines guidelines for effectively managing various types of innovation, from incremental to radical. Each chapter delves into distinct aspects, including communication strategies and commercialization, while highlighting the integration of innovation into organizational practices and beneficial partnerships. This comprehensive approach aims to enhance competitiveness through effective innovation management.
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Managing Innovation in Organisations, Vanessa Ratten
- Language
- Released
- 2022
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- (Hardcover)
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