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The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.
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Practice-Oriented Marketing, Ralf Kreutzer
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Practice-Oriented Marketing
- Subtitle
- Basics Instruments Case Studies
- Language
- English
- Authors
- Ralf Kreutzer
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2023
- Format
- Paperback
- Pages
- 572
- ISBN13
- 9783658397166
- Category
- Business and Economics
- Description
- The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.