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Focusing on ephemeral retailing, this book provides a comprehensive understanding of the topic, making it a valuable resource for academics, students, and retail professionals. It consolidates existing knowledge and offers insights that will guide future research and practices in areas such as retail marketing, brand management, and distribution.
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Pop-Up Retail, Ghalia Boustani
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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