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Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.
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Exploring Innovation, David Smith
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Exploring Innovation
- Language
- English
- Authors
- David Smith
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2015
- Format
- Paperback
- Pages
- 360
- ISBN13
- 9780077158392
- Series
- Rating
- 4.15 out of 5
- Description
- Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.