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The book addresses the current crisis in public opinion polling, highlighting declining response rates and significant inaccuracies in key elections that have damaged the field's credibility. It introduces a new, intuitive paradigm designed to tackle the diverse challenges confronting modern polling methods, offering insights and solutions for revitalizing this essential practice in understanding public sentiment.
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Polling at a Crossroads, Michael A. Bailey
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Polling at a Crossroads
- Subtitle
- Rethinking Modern Survey Research
- Language
- English
- Authors
- Michael A. Bailey
- Publisher
- Cambridge University Press
- Released
- 2024
- Format
- Hardcover
- Pages
- 290
- ISBN13
- 9781108482790
- Series
- Rating
- 4.5 out of 5
- Description
- The book addresses the current crisis in public opinion polling, highlighting declining response rates and significant inaccuracies in key elections that have damaged the field's credibility. It introduces a new, intuitive paradigm designed to tackle the diverse challenges confronting modern polling methods, offering insights and solutions for revitalizing this essential practice in understanding public sentiment.