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Challenging the status quo of the advertising industry, Bob Hoffman delivers a critical examination of its recent failures in a decade he terms "delusion." Over 161 pages, he presents a bold critique, highlighting issues such as hubris, misguided egos, and an overreliance on data. With a provocative approach, Hoffman discards conventional wisdom and offers a fresh perspective, aiming to spark reflection and discussion among industry professionals. His insights are both entertaining and thought-provoking, making a compelling case for change.
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Advertising For Skeptics, Bob Hoffman
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising For Skeptics
- Language
- English
- Authors
- Bob Hoffman
- Publisher
- Yvette Benavidez Garcia
- Released
- 2020
- Format
- Paperback
- Pages
- 180
- ISBN13
- 9780999230732
- Series
- Rating
- 4.05 out of 5
- Description
- Challenging the status quo of the advertising industry, Bob Hoffman delivers a critical examination of its recent failures in a decade he terms "delusion." Over 161 pages, he presents a bold critique, highlighting issues such as hubris, misguided egos, and an overreliance on data. With a provocative approach, Hoffman discards conventional wisdom and offers a fresh perspective, aiming to spark reflection and discussion among industry professionals. His insights are both entertaining and thought-provoking, making a compelling case for change.