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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
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Valuing Customer Engagement, V. Kumar
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Valuing Customer Engagement
- Subtitle
- Strategies to Measure and Maximize Profitability
- Language
- English
- Authors
- V. Kumar
- Publisher
- Springer, Berlin
- Released
- 2024
- Format
- Hardcover
- ISBN13
- 9783031432958
- Category
- Business and Economics, Psychology
- Description
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.