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Focusing on the landscape of small businesses in the 21st century, this guide delves into their foundations, resilience during crises, and strategies for marketing and innovation. It highlights the effects of globalization while offering practical insights and case studies that demonstrate how small enterprises can thrive amidst challenges. Ideal for aspiring entrepreneurs and current business owners, it provides essential guidance on strategy, adaptability, and the importance of community impact in fostering local entrepreneurship.
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The Resurgence of Small Business, Princewill Lagang
- Language
- Released
- 2023
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- (Paperback)
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