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The book explores the development of public opinion polling in Canada, tracing its roots from market research and American polling practices. It highlights the evolution of polling methods and their initial adoption by political parties, providing a comprehensive look at how these techniques shaped political discourse in the country.
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The Measure of Democracy, Daniel Robinson
- Language
- Released
- 1999
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- (Paperback)
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- Title
- The Measure of Democracy
- Subtitle
- Polling, Market Research, and Public Life, 1930-1945
- Language
- English
- Authors
- Daniel Robinson
- Publisher
- University of Toronto Press
- Released
- 1999
- Format
- Paperback
- Pages
- 272
- ISBN13
- 9780802081094
- Category
- Business and Economics, World history
- Description
- The book explores the development of public opinion polling in Canada, tracing its roots from market research and American polling practices. It highlights the evolution of polling methods and their initial adoption by political parties, providing a comprehensive look at how these techniques shaped political discourse in the country.