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The Measure of Democracy

Polling, Market Research, and Public Life, 1930-1945

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  • 272 pages
  • 10 hours of reading

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The book explores the development of public opinion polling in Canada, tracing its roots from market research and American polling practices. It highlights the evolution of polling methods and their initial adoption by political parties, providing a comprehensive look at how these techniques shaped political discourse in the country.

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The Measure of Democracy, Daniel Robinson

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Released
1999
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(Paperback)
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