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Focusing on the origins of public opinion polling in Canada, the book explores its development from market research and American polling influences. It traces the evolution of polling practices and highlights their eventual adoption by political parties, providing a historical context to understand the significance of polling in Canadian politics.
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The Measure of Democracy, Daniel Robinson
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Measure of Democracy
- Subtitle
- Polling, Market Research, and Public Life, 1930-1945
- Language
- English
- Authors
- Daniel Robinson
- Publisher
- University of Toronto Press
- Released
- 1999
- Format
- Hardcover
- Pages
- 272
- ISBN13
- 9780802042743
- Category
- World history
- Description
- Focusing on the origins of public opinion polling in Canada, the book explores its development from market research and American polling influences. It traces the evolution of polling practices and highlights their eventual adoption by political parties, providing a historical context to understand the significance of polling in Canadian politics.