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Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
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The Contribution of Macromarketing to the Teaching of Marketing in Brazil, Rodolfo Berardinelli
- Language
- Released
- 2023
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- (Paperback)
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- Title
- The Contribution of Macromarketing to the Teaching of Marketing in Brazil
- Subtitle
- Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- Language
- English
- Authors
- Rodolfo Berardinelli
- Publisher
- Our Knowledge Publishing
- Released
- 2023
- Format
- Paperback
- Pages
- 60
- ISBN13
- 9786206025412
- Series
- Description
- Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.