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The book explores the concept of enchantment as a transformative force in relationships and situations. It emphasizes the power of genuine connection, turning hostility into civility and fostering loyalty among the undecided. Rather than manipulation, it advocates for creating affinity and winning over skeptics and cynics through authentic engagement.
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Enchantment, Guy Kawasaki
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Enchantment
- Subtitle
- The Art of Changing Hearts, Minds, and Actions
- Language
- English
- Authors
- Guy Kawasaki
- Publisher
- Penguin Publishing Group
- Released
- 2012
- Format
- Paperback
- Pages
- 240
- ISBN13
- 9781591845836
- Series
- Rating
- 3.75 out of 5
- Description
- The book explores the concept of enchantment as a transformative force in relationships and situations. It emphasizes the power of genuine connection, turning hostility into civility and fostering loyalty among the undecided. Rather than manipulation, it advocates for creating affinity and winning over skeptics and cynics through authentic engagement.