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Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.
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Narrative Organizations, Christine Erlach, Michael Müller
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Making Companies Future Proof by Working With Stories
- Language
- English
- Authors
- Christine Erlach, Michael Müller
- Publisher
- Springer Berlin Heidelberg
- Released
- 2021
- Format
- Paperback
- Pages
- 236
- ISBN13
- 9783662614235
- Series
- Description
- Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.