Methods of the Madmen

Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.