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More about the book
Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.
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Digital Marketing - 3ed, Jeremy Kagan
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Digital Marketing - 3ed
- Language
- English
- Authors
- Jeremy Kagan
- Publisher
- wessex, inc.
- Released
- 2024
- Format
- Hardcover
- Pages
- 346
- ISBN13
- 9798990193239
- Category
- Business and Economics
- Description
- Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.