The book is currently out of stock
More about the book
The narrative follows the journey of Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, who transitioned from manufacturing restaurant equipment to launching Burger Chef in 1958. Initially intended to boost equipment sales, the fast-food venture unexpectedly flourished, becoming the second-largest hamburger chain in the U.S. by 1982. The chain became known for its flame-broiled hamburgers and iconic advertising characters, Burger Chef and Jef, leaving a lasting impact on the fast-food landscape.
Book purchase
Burger Chef, Scott Russell Sanders
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.