Guide to Framing Design Practice for UX

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Focusing on the evolving field of UX design, this comprehensive guide offers insights into the practices and methodologies employed by UX practitioners. It characterizes UX as a collaborative movement, emphasizing a bottom-up approach that contrasts with traditional top-down frameworks. The book highlights various techniques such as trial and error, iterative testing, and case study reporting, enabling practitioners to reflect on their design processes and adapt to current trends. It serves as a valuable resource for professionals, students, and emerging researchers in customer and experience-centered design.