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- 511 pages
- 18 hours of reading
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This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.
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Essentials of marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Frances Brassington, Stephen Pettitt
- Released
- 2005
- Format
- Paperback
- Pages
- 511
- ISBN10
- 0273687859
- ISBN13
- 9780273687856
- Series
- Rating
- 4 out of 5
- Description
- This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.