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Parameters
- 511 pages
- 18 hours of reading
More about the book
This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.
Book purchase
Essentials of marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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