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Focusing on marketing practices within the pharmaceutical industry, this book offers a thorough analysis aligned with the PCI syllabus. It explores essential topics such as market segmentation, branding strategies, product management techniques, promotional methods, pricing strategies, and distribution channels, providing readers with a comprehensive understanding of the field.
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Pharma Marketing Management, Muralidhar Rao
- Language
- Released
- 2023
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- (Paperback)
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