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Parameters
- 252 pages
- 9 hours of reading
More about the book
This collection features two seminal works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into the strategies that have shaped modern marketing practices, highlighting Hopkins' innovative approaches that remain relevant in today's landscape.
Book purchase
My Life In Advertising and Scientific Advertising, Claude C. Hopkins
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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