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Focusing on the principles of relationship marketing, this book offers a detailed exploration of contemporary strategies for fostering strong customer-company connections. Divided into three sections, it provides valuable insights for both scholars and practitioners, emphasizing practical approaches to enhance engagement and loyalty in marketing efforts.
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Relationship Marketing in the Digital Age, Robert Palmatier, Lena Steinhoff
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- Released
- 2021
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- (Paperback)
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