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Focusing on the challenges faced by youth in leveraging modern technology, this book explores the screening of business ideas to improve management in sustainable agri-based SMEs. It delves into how young entrepreneurs perceive innovative agro-based projects, emphasizing quality production and value addition. By examining best practices in idea screening, the study aims to equip Kenyan SMEs with strategies to thrive during difficult times, such as unemployment and crises like Covid-19, ultimately contributing to sustainable development in Kenya.
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Technology application impediments, Peter Gituma Kimathi
- Language
- Released
- 2021
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- (Paperback)
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