Entrepreneurship

More about the book

Focusing on the new economy, this book offers insights into entrepreneurship through the lens of creative leadership and knowledge work. It guides new entrepreneurs in selecting appropriate business forms and understanding essential management functions necessary for establishing a venture. Critical issues for successful placement of the business are discussed, culminating in the ability to draft a practical business plan. The final section broadens the perspective on entrepreneurship within the larger economic context, emphasizing its significance in today's landscape.