STUDY OF CHILEAN STRAWBERRY EXPORTS TO THE UNITED STATES

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Focusing on the evolution of Chile's fruit industry, the narrative highlights the shift in export dominance from kiwi and apples to berries, particularly strawberries. These fruits have gained popularity among consumers and are now widely available at accessible prices in markets. The industry’s outward orientation reflects changing consumer habits, with an increasing willingness to explore previously unfamiliar products. This transformation showcases Chile's growing reputation as a leading fruit producer and the dynamic nature of its agricultural landscape.