Political campaigns in soccer clubs

More about the book

Focusing on the electoral campaigns of San Lorenzo de Almagro and Vélez Sarsfield, this analysis examines the contrasting strategies employed by the ruling and opposition parties during the 2016 and 2017 elections. The ruling party in San Lorenzo emphasized their management achievements, while the opposition in Vélez Sarsfield utilized a multidisciplinary approach, engaging through events and social media. The study draws conclusions from interviews with media, campaign materials, and social media messaging, providing insights into the dynamics of sports club elections in Buenos Aires.