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Focusing on the intersection of technology and consumer behavior, this textbook examines how advancements influence decision-making on a global scale. It provides readers with a foundational understanding of the principles of consumer behavior, highlighting both individual and group consumption choices. Through its insights, the book aims to enhance comprehension of the evolving dynamics between technology and consumer engagement.
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Consumer Behaviour and Digital Transformation, Ayantunji Gbadamosi
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- Released
- 2024
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- (Hardcover)
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